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Laying the Foundation. Introduction to GTM Strategy
0. Promo of GTM Strategy
1. Preview of GTM Strategy. Revised
2. What is a Go To Market Strategy
3. Difference between a Mktg Plan and GTM Strategy
Building a Winning GTM Plan. Marketing Mix
3a. Marketing Mix. The 4 Ps of the Market
4. Market Research and Analysis
5. Competitive Positioning
6. Understanding Product Value Proposition
Bringing the Product to the Market
7. Pricing Strategies. Part 1 Internal Factors
8. Pricing Strategy Part 2 External Factors
9. Market Segmentation Part 1
10. Market Segmentation Part 2
11. Packaging Strategy
Launch and Post Launch Optimization
12. Sales and Distribution Strategy and Customer acquisition
13. Branding and Content Marketing
14. Product Launch and Post Launch Optimization
Methods and Framework for Analysing Threats and Oportunities in the Market
15. PESTLE Analysis
16. SWOT Analysis. The Concept
16a. SWOT Analysis. How to do SWOT Analysis of your product
17. Porter's 5 Forces Analysis. Comperitive Rivals
18. Porter's second Forces. Threat of new entrants
19. Porter's third Forces. Supplier Power (preview)
20. Porter's fourth Force. Customer Power
21. Porter's Fifth Force. Threat of Substitutes
22. Your views are very important for me...
23. BONUS and Thankyou note