Product Marketing: Go To Market Strategy for Product Success. (4.5 hours)
Col (Dr) Shabbar Shahid. M-Tech, MBA(Fin), CE, FIE(I), PhD
5 modules
English
Lifetime access
Comprehensive understanding of Go To Market Strategy for launching a new product. A Marketing course for Global students
Overview
Is sales or marketing your passion or profession? Are you ready to unlock the secrets behind launching successful products and penetrating new markets? Introducing 'Product Marketing: Go-to-Market Strategy for Product Success' a dynamic online course designed and delivered by Col (Dr) Shabbar Shahid.
Why choose this course?
Whether you're a seasoned marketing professional or aspiring to break into the field, this comprehensive program equips you with the essential skills and strategies needed to thrive in the competitive landscape of product marketing. Join us on a journey through key topics such as market analysis, competitive positioning, pricing strategies, and customer acquisition, all presented in an easy to undersatnd manner with real-world examples.
What does it offer?
Topics like Difference between Normal Marketing Plan and GTM Strategy, the 4 Ps of the market mix, Market Analysis and Research, Competitive Positioning and Product Value Proposition, Pricing strategies, Packaging and Segmentation Strategies, Sales and Distribution Strategies and Customer Acquisition, Marketing mix, Branding and Content Marketing, Product Launch and Post-Launch Optimization have been covered in a lucid manner with relevant examples.
The course aims at giving the learners a comprehensive understanding of the marketing theory and preparing them to develop and execute an effective go-to-market plans that align with business objectives and customer needs. Don't miss this opportunity to elevate your marketing prowess and propel your career forward.
About the Instructor
The instructor Col (Dr) Shabbar Shahid is an Army Veteran with a passion for teaching. He is a post graduate mechanical engineer, an MBA, a Chartered Engineer, a Fellow of the Institution of Engineers (India) and a Doctorate in Management with almost 4 decades of experience. He also holds a "Distinguished Instructor". Thus, qualified to speak on the subject and be your instructor.
Modules
Bringing the Product to the Market
5 attachments
7. Pricing Strategies. Part 1 Internal Factors
8. Pricing Strategy Part 2 External Factors
9. Market Segmentation Part 1
10. Market Segmentation Part 2
11. Packaging Strategy
Launch and Post Launch Optimization
3 attachments
12. Sales and Distribution Strategy and Customer acquisition
13. Branding and Content Marketing
14. Product Launch and Post Launch Optimization
Methods and Framework for Analysing Threats and Oportunities in the Market
10 attachments
15. PESTLE Analysis
16. SWOT Analysis. The Concept
16a. SWOT Analysis. How to do SWOT Analysis of your product
17. Porter's 5 Forces Analysis. Comperitive Rivals
18. Porter's second Forces. Threat of new entrants
19. Porter's third Forces. Supplier Power (preview)
20. Porter's fourth Force. Customer Power
21. Porter's Fifth Force. Threat of Substitutes
22. Your views are very important for me...
23. BONUS and Thankyou note
FAQs
How can I enrol in a course?
Enrolling in a course is simple! Just browse through our website, select the course you're interested in, and click on the "Buy Now" button. Follow the prompts to complete the enrolment process, and you'll gain immediate access to the course materials.
Can I access the course materials on any device?
Yes, our platform is designed to be accessible on various devices, including computers, laptops, tablets, and smartphones. You can access the course materials anytime, anywhere, as long as you have an internet connection.
How can I access the course materials?
Once you enrol in a course, you will gain access to a dedicated online learning platform. All course materials, including video lessons, lecture notes, and supplementary resources, can be accessed conveniently through the platform at any time.
Can I interact with the instructor during the course?
Absolutely! we are committed to providing an engaging and interactive learning experience. You can connect with the instructor Col (Dr) Shabbar Shahid on his mobile number, whatsapp, linkedin or email. He will personally resolve all your queries and questions regarding the course and provide support at every stage of learning
Can I have a FREE preview to some lessons before I decide to purchase a course?
Yes, of course. Every course has a few lessons which are enabled for FREE preview. Students can watch these lessons absolutely FREE and enrol if they find the content good for them. The Free lessons are marked as "preview"
About the creator
Col (Dr) Shabbar Shahid. M-Tech, MBA(Fin), CE, FIE(I), PhD
Col (Dr) Shabbar Shahid is an Army veteran and a mechanical engineer with over 40 years of experience. Qualified as a post graduate engineer coupled with a masters degree in financial management, a PhD and a passion for teaching he continues to be a learner. Retired from the Army in 2020, he now pursues his passion for teaching and manages a small consultancy firm called PRUDENCE Engineering and Financial Consultants of which he is the founder.
Rate this Course
₹ 480.00
₹2499
Order ID:
This course is in your library
What are you waiting for? It’s time to start learning!
Wait up!
We see you’re already enrolled in this course till Lifetime. Do you still wish to enroll again?
