Designing the Employee Experience: Global Corporate Strategy. (3.5 hours)
Col (Dr) Shabbar Shahid. M-Tech, MBA(Fin), CE, FIE(I), PhD
5 modules
English
Certificate of completion
Lifetime access
Designing an awesome employee experience. Strategy for long term employee retention. An Eye opener for HR Executives
Overview
This course has been specially designed for Employers, Recruiters and HR executives. Col (Dr) Shabbar Shahid a doctorate in management, explains in a lucid language how an employer or the HR executives working on behalf of the employer can give an awesome experience to the employees throughout their journey right from the onboarding stage till the employee retires from service or leaves the organisation on a positive note.
Aspects like Essentials of defining and enhancing Employee Experience, Various constituents of Environmental Culture, Technological implications and benefits, Employee Journey Mapping, Employee Value Proposition, The importance of Diversity, Equality and Inclusiveness in creating an amazing employee experience are adequately covered to provide a comprehensive guidance creating a positive and impactful employee experience.
This course can be construed as a compliment to the other course titled "Designing a Candidate Experience: A Corporate HR Necessity" where Col Shahid had explained how a recruiter can give an amazing experience to a candidate at every stage from pre application to application to interview stage, till final selection. In true sense...the Employee Experience begins where the Candidate Experience ends.
Col (Dr) Shabbar Shahid is an Army Veteran with a post graduate engineering, an MBA in finance, a Chartered Engineer, a Fellow of the Institution of Engineers (India) and a PhD in management. Thus qualified to speak on the subject.
The course is suitable for Employers, Corporate Recruiters, HR executives, Leaders, Managers and also aspiring Leaders and Managers across the globe.
Modules
Laying The Foundation. Introduction to GTM Strategy
4 attachments • 29.08 mins
0. Promo of GTM Strategy
1. Preview of GTM Strategy. Revised
2. What is a Go To Market Strategy
3. Difference between a Mktg Plan and GTM Strategy
Building a Winning GTM Plan. Marketing Mix
4 attachments • 40.57 mins
3a. Marketing Mix. The 4 Ps of the Market
4. Market Research and Analysis
5. Competitive Positioning
6. Understanding Product Value Proposition
Bringing the Product to the Market
5 attachments • 1 hrs
7. Pricing Strategies. Part 1 Internal Factors
8. Pricing Strategy Part 2 External Factors
9. Market Segmentation Part 1
10. Market Segmentation Part 2
11. Packaging Strategy
Launch and Post Launch Optimization
3 attachments
12. Sales and Distribution Strategy and Customer acquisition
13. Branding and Content Marketing
14. Product Launch and Post Launch Optimization
Methods and Framework for Analysing Threats and Oportunities in the Market
10 attachments
15. PESTLE Analysis
16. SWOT Analysis. The Concept
16a. SWOT Analysis. How to do SWOT Analysis of your product
17. Porter's 5 Forces Analysis. Comperitive Rivals
18. Porter's second Forces. Threat of new entrants
19. Porter's third Forces. Supplier Power (preview)
20. Porter's fourth Force. Customer Power
21. Porter's Fifth Force. Threat of Substitutes
22. Your views are very important for me...
23. BONUS and Thankyou note
Certification
When you complete this course you receive a ‘Certificate of Completion’ signed and addressed personally by me.
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About the creator
Col (Dr) Shabbar Shahid. M-Tech, MBA(Fin), CE, FIE(I), PhD
Col (Dr) Shabbar Shahid is an Army veteran and a mechanical engineer with over 40 years of experience. Qualified as a post graduate engineer coupled with a masters degree in financial management, a PhD and a passion for teaching he continues to be a learner. Retired from the Army in 2020, he now pursues his passion for teaching and manages a small consultancy firm called PRUDENCE Engineering and Financial Consultants of which he is the founder.
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